‘Mon Petit Chou’ was launched with London-based, menswear designer Craig Green. Vassilis Zidianakis, artistic director of Atopos, first came across Craig’s work in June 2010, when he attended the BA Graduation show of Central Saint Martins. Since then and through various collaborations, Atopos has acted as Craig’s sponsor for all his catwalk shows for London Collections: Men. Craig’s work is characterized by his unique use of materials and handcrafted techniques in developing his textiles. He explores the relationship between work wear and religious dress, while his garments always preserve a distinctive utilitarian and masculine feeling.

Craig’s work makes my heart beat with emotion; the very same emotion as those rare times when I see an art work that I love, when I read a beautiful poem, when I hear an amazing piece of music, when I gaze at the ocean, or when I stare into my loved one’s eyes.

The first thing that comes to mind when asked to describe Craig’s work to someone who has never seen it is ‘archetype’. The language that he has created in just over two years since graduating is centered around the male archetype that reinvents and redefines himself into his modern counterpart.

Vassilis Zidianakis, ATOPOS cvc

Craig Green @ the Atopos Collection