2007
In 2007, the Greek fashion designer Ioannis Dimitrousis had just graduated from the London College of Fashion. Dimitrousis was not enthusiastic about the flower motif of the dress he had received, so he created an embellished tailored coat with full shoulders and lining.
“Although the paper was so fragile to work on it (sewing, embroidery) that I was afraid it will get damaged but that was my challenge. So i named it ‘Fragile Retro’… ‘Fragile Retro’ was photographed in the famous London club BOOM BOX, worn by a handsome edgy guy dancing on stage along with the then unknown Gwendoline Christie and photographed spontaneously for the book by the Greek photographer Panos Davios. I loved the decadence this jacket trickled down within the smoke and cigarettes and alcohol but also ‘socializing’ along that night’s celebrities, Naomi Campbel, Kylie Minogue Alexander McQueen and many others… That was the essence of ‘Fragile Retro’, which makes sense today… We gave it a second life as an actual garment that you can casually wear. “